The Foil Pod #11 Matt Maxwell / Marketing Manager at Starboard Wing and Starboard Foil
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In this episode of The Foil Pod, Rou Chater sits down with Matt Maxwell, Marketing Manager for Starboard Wing and Starboard Foil.
Matt’s journey through the watersports industry is a fascinating one. Growing up in South Africa, he progressed from bodyboarding and SUP into strapless kitesurfing, eventually joining the F-ONE international team. But rather than putting everything into becoming a professional athlete, Matt recognised early on that education could open up a much longer career within the industry.
He studied product design before adding marketing to his skillset, eventually working with Under Armour before an opportunity at Starboard brought him back into the watersports world.
Rou and Matt chat about the realities of being a young sponsored rider, breaking into an international team, why education matters, what he learned from working for a huge global brand, and how relationships within the industry ultimately helped shape his career.
They also dive into the evolution of FreeWing into Starboard Wing, the restructuring of Starboard’s foil business, the thinking behind the UCS foil connection system, product development, testing, and why greater standardisation could be good for the foiling industry.
It’s a great conversation about watersports, careers, education, product design, marketing, and finding a way to turn a passion for the sport into something that can last a lifetime.
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