Content That Works With Your Marketing Calendar
Tonic Mag creates and distributes high-quality foiling content across our website, newsletters, podcasts, YouTube, social channels and digital platforms, giving our partners an ongoing presence throughout the year.
Whether you’re launching a new product, telling a brand story, looking for independent product testing, or simply want to stay visible to the foiling community, we create the right content and put it in front of the right audience at the right time.
From editorial features, reviews, interviews and podcasts to video, social media, newsletters, news and advertising, everything works together as part of one complete media partnership.
Great content. The right audience. Published when it matters.Editorial & Reviews
Video & Podcasts
Social & Distribution
Audience at a Glance
Reach a Passionate, Engaged Community of Foilers
People who live and breathe the sport, just like you.
Tonic Mag connects your brand with foilers around the world who are passionate about the sport, the equipment they use, and where foiling takes them.
Our audience comes to Tonic Mag to discover new products, watch reviews, learn from some of the most interesting people in the sport, and stay connected with what’s happening across the foiling world.
Our Reach in Numbers
Annual audience and engagement across the Tonic Mag network.
A Global Foiling Community
Tonic Mag connects brands with passionate foilers around the world, with a particularly strong presence in the key US and European markets.
Marker size represents audience share
Top Countries
- United States40.21%
- United Kingdom13.65%
- France6.55%
- Australia5.56%
- Germany5.29%
- Italy4.45%
- Netherlands3.88%
- Sweden3.49%
- Spain2.94%
- New Zealand2.82%
The Tonic Mag Community
Our community is made up of passionate foilers with a genuine interest in the sport, the latest equipment, new technology, travel, and progression on the water.
Gender Breakdown
A diverse community with a strong male and growing female audience.
- Male
- 61.8%
- Female
- 36.9%
- Unknown
- 1.3%
Age Distribution
Our community is made up of active, engaged foilers across a wide age range, with a strong core between 35 and 64.
MaleFemale
13–17
18–24
25–34
35–44
45–54
55–64
65+
We Create. We Publish. We Share.
Great content sits at the heart of every Tonic Mag partnership. We work with brands to create authentic stories around their products, people, athletes, and adventures, then distribute that content through the Tonic Mag network.
From product reviews and launch features to interviews, podcasts, photography, social content, and video, everything we create is designed to engage the foiling community.
Our partners can also use the content we create across their own marketing channels. Product ReviewsVideoFeaturesPodcastsSocialBrand Stories
Latest Feature Tech Focus: Mystic Voltt 2027 View content 
Latest Video FAST Board (Foil Assist Super Trench) | TECH TALK | Code Foils View content 
Latest Podcast The Foil Pod #17: Ollie O’Reilly | Inside Starboard: Innovation, Design and the Future of Foiling View content 
Latest Product Review Armstrong Foils Performance X and MKII Masts View content Let’s Work Together
Start a Conversation With Us Tell Us What You Want to Achieve
Every brand is different. Tell us what you’re launching, where you want to grow, or what content you need, and we’ll build the right Tonic Mag partnership around you.
More Than Media Exposure
Great marketing needs great content, and creating it consistently takes time, people, and resources. That’s where we come in.
Our partnerships combine Tonic Mag’s reach with our ability to create high-quality, authentic foiling content for your brand. From product reviews and interviews to features, podcasts, photography, and video, we create stories that engage the foiling community and support your wider marketing.
And the content we create doesn’t just live on Tonic Mag. Our partners get access to the content we produce, giving your team a growing library of quality assets to use across your own website, social media, newsletters, and marketing channels.
The more we work together, the more we can create.Your Media Partner
Our closest partnership, with Tonic Mag working alongside your brand throughout the year.
- Everything in Gold
- Priority content creation
- Priority product testing and reviews
- Launch and campaign support
- Regular interviews and features
- Video content opportunities
- Podcast content
- Priority social and newsletter support
- Premium advertising presence
- Maximum access to Tonic Mag-created marketing assets
Grow Your Content
A deeper partnership with more regular content creation and increased support across our channels.
- Everything in Silver
- Increased content creation
- More frequent product testing and reviews
- Interviews and in-depth features
- Podcast opportunities
- Increased social media support
- Increased newsletter exposure
- Greater advertising presence
- Greater access to Tonic Mag-created marketing assets
Build Your Presence
Ongoing visibility and content support throughout the year.
- Product testing and reviews
- News and PR coverage
- Editorial features
- Social media distribution
- Newsletter exposure
- Website advertising
- Featured Brand presence
- Tonic Mag-created content
- Access to your content and assets for your own marketing