Pretty rad idea… buy a board get a free super rad cooler!!!In their words:

This Black Friday Weekend, BOTE is thinking Outside the Box and starting Friday, November 25 through Monday, November 28th BOTE will be offering a KULA 5 cooler at no cost* with every purchase of a new 2017 BOTE paddle board.

Wed 23rd Nov, 2016 @ 9:30 am

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